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7 Small Business Quotes from Porter Gale
Porter Gale is an entrepreneur, marketer, and public speaker. She is best know for leading the marketing team at Virgin Airlines from 2007-2011, where she often spoke about her role in “fighting...
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Logo Design This Week 2.18
If you work in the world of logo design, or follow it in any way, you can be forgiven for thinking the only thing that happened this week was the launch of the new basketball team logo by a certain rap...
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Logo Design Customer Profile: Xtreme Helmets
Lisa sold motorcycle helmets and accessories for her family-owned powersports business. In 2011, she decided to branch out and open her own store, called Xtreme Helmets. Xtreme Helmets specializes in...
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12 Quotes for Entrepreneurs from Sally Hogshead
Sally Hogshead is copywriter, speaker, author, and serial entrepreneur. She started her own advertising agency at the age of 27 and is currently the CFO, that is the Chief “Fascination” Officer, of her...
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Logo Design Customer Profile: Ingenetek
Ingenetek, pronounced [in-gen-e-tek], is a company with a goal to develop, manufacture, and distribute “ingenious technologies”. Hence, the company name, Ingentek – a combination of the words...
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Logo Design Customer Profile: Pauly Wai
When we asked Tracy and Brek about their business, they told us how it all started. Brek has been a board sports junky since he was a teenager, when he had his first experience on a paddle board. His...
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Logo Design Customer Blog: Krunch Marketing
Have you ever wondering what the story was behind the Geico Gecko or the LaCoste Crocodile? If you haven’t yet, maybe you will now. Sometimes a logo has a story or meaning behind it. That’s the case...
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Do You Need a Logo? Maybe Not.
We’re a logo company, so you probably don’t expect to hear this from us, but the truth is, you may not need a logo. Really? That’s right. Every day we hear from dozens of small business people who are...
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5 Links Worth Reading—On Small Business & Logo Design
We strive to present interesting ideas and news in this blog for small business owners. Along the way we come across a lot of great information on other websites. Today we’ve collected a few that we’ve...
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Logo Design, Names, Fonts, and Colors: How Much Do They Matter?
A few weeks ago, in his Monday Morning Memo, Roy Williams asked the question: How much do your name, logo, and color scheme really matter? His answer: A little. Mr. Williams points out that a company...
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7 Tips to Keep In Mind When Creating Your Logo Design
Over the past few years, we’ve given a lot of advice about logo design. Things to do. Things to avoid. Here are a few more tips to keep in mind as you create the most important part of your company’s...
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How to Add A Logo to Your Outlook Email Signature
We’ve written before about how to add your logo to the signature in both Gmail and Apple Mail. Today we tackle adding your logo to the biggest email program of all—Microsoft Outlook. It’s easy to do...
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5 Design Mistakes Your Small Business Can’t Afford to Make—Ever
One of the problems with running a small business is that it is too easy to make mistakes that make you look small. You may not have a marketing staff or design team or even a personal assistant—which...
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10 Quotes for Small Business from Nike Founder Phil Knight
Phil Knight discovered he was an entrepreneur while sitting in a small business class at Stanford School of Business. “That class was an ‘aha!’ moment,” he said. “[the professor] defined the type of...
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Should Your Small Business Hire a Logo Designer?
Do you need a logo design for your small business? There are plenty of options for getting one, including our easy-to-use, do-it-yourself design tool found here. But our tool isn’t right for everyone....
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Do I Really Need a Logo Design for My Small Business? Studies Say Yes.
“Do I really need a logo for my small business? I’m just getting started.” That’s a question we get a lot. And while getting a logo design may not be the first thing you do when starting up, you...
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Another Logo Design Study Says Keep Your Logo Simple!
Last week’s post about how science proves a logo design can make a difference for your business got us thinking… What do scientists know about which logo design styles are best? Turns out there is a...
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8 Inspiring Quotes for Small Business from Kevin Plank
Kevin Plank, like so many successful entrepreneurs, saw a problem and began tinkering with ideas that would solve it. He hated how the cotton t-shirts he wore under his pads as a football player at the...
View ArticleJack Trout on Positioning for Small Business
I’ve been thinking a bit about positioning for a project that I’ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of Positioning: The...
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What Best-selling Author James Patterson Can Teach Every Small Business Owner
James Patterson has published more than 100 books (selling almost 300 million copies) and long ago passed $1 Billion in book sales. A recent news item reported that since 2006, Patterson wrote 1 out of...
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